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PortoBay Group

PortoBay Group

Businesses

PortoBay Group:
The Atlantic Experience

The PortoBay Group oversees a prestigious collection of 17 properties across Portugal and Brazil, offering approximately 4,050 beds within the luxury 4 and 5-star segments. With 14 hotels in Portugal—including a significant presence of eight on the island of Madeira—and three iconic locations in Brazil, the group maintains a diverse portfolio of unique concepts. Each property is united by a commitment to superior quality and the distinct excellence of the PortoBay brand.

According to the group’s leadership, the PortoBay slogan serves as a poignant nod to its roots on the island of Madeira and its subsequent expansion across the Atlantic. By establishing a presence in both Portugal and Brazil, the brand has successfully tapped into the historical narrative of the Age of Discovery, framing its growth as a modern revival of those maritime links.

The chairman attributes the group’s success to a meticulous selection of prime locations, whether in bustling urban centers or serene resorts—a strategy consistently validated by guest feedback. Indeed, data suggests that "the Atlantic experience," combined with strong word-of-mouth recommendations, remains the primary driver for new visitors. It is this specific coastal identity that continues to propel the group toward its next horizon.

Guest satisfaction is reflected in consistently high occupancy levels, frequently reaching between 95% and 100%. The brand’s success is further demonstrated by guest loyalty: in 2025, one in three guests returned to PortoBay, and 24% experienced a second property within the portfolio
Porto Bay Group Logo
PORTOBAY HOTELS & RESORTS
Rua do Gorgulho, 2
9004-537 Funchal
Madeira, Portugal

+351 291 703 711

www.portobay.com

PortoBay Hotels & Resorts is the Portuguese hotel group that has received the most awards internationally, with its head-office in Madeira, Portugal.

The Ocean Island and Blandy groups are the majority shareholders in PortoBay, operating and managing all the hotels belonging to the group as well as undertaking and purchasing new hotel developments. In Algarve and Brazil, PortoBay has made investments in partnership with Logoplaste, one of the largest Portuguese multinational companies.

PortoBay Hotels & Resorts Worldwide

Stay Informed on Our Latest Ventures

We are constantly evolving and envisioning new ways to redefine hospitality. To stay up to date with the PortoBay Group’s upcoming projects, we invite you to visit this page regularly.

From architectural milestones to innovative guest experiences, this is where we share the first look at our future developments. Whether it is a new destination or a transformation of our signature spaces, you will find all the essential details and progress updates right here.

Coming Soon

In 2028, PortoBay will further strengthen its portfolio with the inauguration of PortoBay Old Town. Located in the heart of Funchal, Madeira, this new property marks a strategic expansion of our signature hospitality in the group’s founding city.

hotel THE CLIFF BAY . Rose Garden Restaurant
Hotel THE CLIFF BAY - Rose Garden Restaurant

PortoBay Hotels & Resorts: Background & Evolution

The Foundation in Madeira

  • 2000: PortoBay Hotels & Resorts was officially established to unify under a single management brand pre-existing landmark properties like the 4-star Suite Hotel Eden Mar (opened in 1988) and 5-star The Cliff Bay (opened in 1994), which had been originally developed through earlier corporate joint ventures.

  • 2000: Inauguration of Porto Santa Maria, an urban resort located in the heart of Funchal's historic centre, facing the cruise port.

  • 2003: Opening of Vila Porto Mare in Funchal, a resort composed of three separate properties—Eden Mar, Porto Mare, and The Residence—set in 13,000 m² of tropical gardens.

  • 2022: Opening of La Villa at the Cliff Bay in Funchal.

International Expansion & Mainland Portugal

  • 2007: PortoBay enters the Brazilian market with the acquisition of PortoBay Rio de Janeiro on Copacabana beach and PortoBay Búzios, a boutique hotel in a tropical setting.

  • 2008: The group acquires its first property on mainland Portugal, the 4-star PortoBay Falésia in the Algarve.

  • 2009: Expansion into São Paulo with the acquisition of L'Hotel PortoBay São Paulo, a 5-star boutique hotel located near Avenida Paulista.

  • 2012: Acquisition of Estalagem Serra Golf on Madeira, renamed PortoBay Serra Golf; the main house is a classified regional heritage building dated 1920.

Urban Growth: Lisbon, Porto & Algarve

  • 2015: Opening of the group’s first hotel in Lisbon, the 5-star PortoBay Liberdade.

  • 2016: Opening of a second Lisbon property, the 4-star PortoBay Marquês.

  • 2018: Entry into Porto with the PortoBay Hotel Teatro, a themed hotel built on the site of the former 1859 Teatro Baquet.

  • 2019: Simultaneous opening of two 5-star properties: PortoBay Flores in Porto (housed in a 16th-century palace) and Les Suites at The Cliff Bay in Madeira.

  • 2025: Opening of the PortoBay Blue Ocean in the Algarve.

Resort VILA PORTO MARE - Pools Overview
Resort VILA PORTO MARE - Pools Overview